Pricing philosophy

These are commitments, not marketing. Where one of them costs us money — and the grandfathering one will — it still holds. If we ever change a commitment on this page, the change is dated here and applies to new customers only.

1. We price against your alternatives, not our costs

What it costs us to run this is not your problem, and it is a bad guide to what the work is worth. The honest comparison is what you would otherwise do about ISO/IEC 42001 and the EU AI Act.

A boutique readiness engagement is a five-figure commitment and arrives as a document set that is accurate on the day it lands and ages from then on. A governance platform that bundles AI management alongside everything else generally starts in the thousands per year and is sold on a call. Pro is £79/mo and the annual plan works out at £65.83 — under a tenth of the cheapest of those, for something that stays current because it is software rather than a deliverable.

That ratio is the test we apply when we consider a price. If we cannot explain the number against what you would otherwise spend, the number is wrong.

2. The price is on the page

Every price is published. There is no “contact sales” tier, no quote that depends on how large your company looks, and no discount that exists only if you threaten to leave. Two companies of different sizes on the same plan pay the same amount.

One qualifier, because it changes what you are charged: prices are shown excluding VAT. Stripe is our merchant of record, and it adds the tax due where you are when you check out — so the total can be higher than the figure on the pricing page. We publish the pre-tax number because most of our customers are businesses that reclaim it, and because it is the figure that compares like for like with the alternatives above. The rule is the same for everyone: the tax follows your location, not who you are or what we think you can pay.

This costs us some revenue at the top end. We think a compliance product that is opaque about its own commercial terms is arguing against itself.

3. Your price does not go up

If you subscribe at a price, that is your price for as long as your subscription runs. When we raise prices — and we have, from £39 to £79/mo — the new price applies to new subscribers. Existing subscribers stay where they are, permanently, with no expiry and no “legacy plan” deprecation notice a year later.

We are stating this at the one moment it is free to promise: there are no existing subscribers, so today it binds us to nothing. That is exactly why it is worth writing down now rather than when it becomes expensive.

4. The Founding offer is honoured as published

Founding membership is £249 once, for life, capped at 20 members, and locks Pro features for the lifetime of the product. It was published on those terms, so those are the terms — we will not quietly reprice it mid-run, shorten what “lifetime” means, or extend the cap because demand was good.

At £79/mo it pays for itself in about three months, which makes it a genuinely good deal rather than a nominal one. It is a launch instrument: it buys us early members who will tell us what is wrong, and it costs us recurring revenue to do that. Both halves of that are intentional.

5. Scarcity you can check

The remaining Founding count on the pricing page is read from the database on every request. It is not a decorative number, it does not reset, and it is not a countdown that restarts when you clear your cookies. When it reaches zero the offer closes.

The same rule applies everywhere else: if we say something is limited, it is limited, and the limit is enforced somewhere you could in principle verify.

6. We do not sell things we cannot deliver

For a while this site advertised a “14-day trial”. There was no trial — the product had no trial mechanism at any point, and the copy had been carried over from an early mockup. It has been removed.

We would rather record that here than quietly delete it, because it is the exact failure this page is meant to prevent: a claim that sounds standard, that nobody checks, and that the product never supported. If you find another one, tell us and we will do the same thing.

The related rule: a tier we cannot yet sell is not shown with a checkout button. The Consultant tier is priced and described because you should be able to plan around it, and it takes your email rather than your money until it exists.

7. Annual billing is a discount, not a lock-in

Paying annually saves you 2 months against the monthly price. It exists because compliance budgets are annual and because it helps our cash flow — those are the only two reasons. It does not buy you features, it does not come with a longer minimum term, and it is not the price we quote while hiding the monthly one.

8. What we are not certified as

AIMS-in-a-Box helps you get ready for ISO/IEC 42001. It is not itself certified to ISO/IEC 42001, and it is not SOC 2 or ISO 27001 certified. A product named after a standard invites the assumption that it holds it, so we say plainly that we do not.

See the terms and conditions for the commercial detail and the privacy policy for what we store and where.